Journal of Research in Marketing Volume 3 No.1 August 2014 Comparison on the Impact of Standardization and Adaptation on International Marketing Shanon Yap Phui Wei1 Rashad Yazdanifard2 1,2 Center of Southern New Hampshire University Programs HELP College of Arts and Technology, Kuala Lumpur shanon_ypw@hotmail.com1 rashadyazdanifard@yahoo.com2 Abstract- Study of the transformation of marketing . In recent years, audiobooks have become more popular in the book industry despite the common misconception that listening is less beneficial than reading a physical book. An adaptation strategy can help the company to penetrate new markets and increase its . Product Adaptation Meaning, Importance, Factors & Example Marketers used technology as a channel to target consumers and convince them to listen to the audiobook for multitasking and productivity purposes. there may be cultural differences which leads to . PDF eLearning: Cultural Adaptation of Materials: How to Get It Right The overall conclusion of this study is that Agatha needs to think globally but act locally and take cultural differences into considerations. Product adaptation means that the firm adapts the product to the local markets. Cultural Adaptation in the Global Marketplace. Cultural considerations and customs may influence branding, labeling and package considerations. From a resource-advantage theory perspective, the authors posit that export managers' motivational and metacognitive CQ are intangible but valuable resources that influence marketing strategy and export performance. Organizations worldwide use this approach for marketing purposes and legal compliance.For example, Denmark has strict requirements regarding food supplements - manufacturers are not allowed to use certain words on the labels or claim that their products are better . start your journey to cultural connections today. Supporters of which encourage firms to use standardization adaptation approach convincingly advocate that strategy or adaptation strategy at the international there is a significant difference in culture, level. Starbucks has a great respect for local cultures, and were able to adapt their brand to focus on the local market in which they operated in successfully using adaptation strategies.
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